Project Profiles:

Second Wind Energy Snacks packaging

Position:
• Institute Second Wind as a top-shelf feeding product for working dogs

Audience:
• Primary: Owners of working dogs
• Secondary: All dog owners

Challenges:
• Creating a brand that could be expanded into additional products within the category
• Immediacy of getting the product to market
• Adherence to strict and detailed packaging requirements
• Creation of detailed graphics for flexographic reproduction

Results:
• Dynamic packaging that effectively competes for shelf space
• Package design that translated well into a variety of formats
  

Creative Minds - Complete Marketing Communications.

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