Project Profiles:
City of Riverside Website
Position:
- Establish Riverside as an up and coming city.
- Communicate the city's depth of history and their substantial residential and commercial developments.
Audience:
- Three primary: Residents, Current Businesses, Developers
- Secondary: Community at large
Challenges:
- Organizing a vast amount of information and conveying it effectively
- Change current attitudes of the Riverside area by the public at large
- Meeting numerous stakeholders' expectations
Results:
- Well-organized City information (via a document center) that allows primary audiences to quickly and easily find the information they need
- Creation of a City showcase that illuminates current events and news
- Well-trained city staff that can effectively and efficiently keep the City site current
- Development of an effective central repository of information, through a Cold Fusion-enabled SQL database, for potential developers and city visitors
Creative Minds - Complete Marketing Communications.
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