Project Profiles:
Clune - direct mail
Position:
- Ethical leasing firm with a long and stable history
Audience:
- Two audiences: Lessees from a wide array of industries and reseller who sell and finance commercial goods
Challenges:
- Creating a similarly themed program for 2 distinct audiences
- Creating a brand image of ethical business practices within an industry riddled by unethical behavior.
Results:
- Successful outreach to customers and prospects through an on-going direct mail campaign
Creative Minds - Complete Marketing Communications.
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